Dickason Honda of Paris: New Name, Same Commitment to Northeast Texas and Oklahoma Buyers
If you’ve been buying or servicing vehicles at the Honda dealership at 1505 NE Loop 286 in Paris, Texas, you’ve probably noticed the change. The signage is different. The name on the website has been updated. And if you’ve been a customer for years, you likely have one question:
What does this mean for me?
It’s a fair question.
Mathews Honda of Paris is now Dickason Honda of Paris. The ownership has changed. The name has changed. But the service team you trust, the way you’re treated when you walk in, and the commitment to doing business honestly have not changed.
What has changed is how vehicles are priced and how the buying process works. Those changes are designed to make buying a car here simpler and more predictable than it’s ever been.
What Changed and Why
On April 30, 2026, ownership of the Honda dealership in Paris, Texas transitioned from Mathews Honda to Dickason Honda of Paris.
Bill Dickason brings over three decades of experience in the automotive business in North Texas. He currently owns and operates Bill Dickason Chevrolet in Gladewater, Texas, and has built his reputation on a straightforward approach to how dealerships should treat their customers and their communities.
Bill and his team are honored to serve the families and buyers of the Red River region. Their goal is simple: earn the trust of this community the same way they’ve earned it in Gladewater, one customer at a time, by doing what they say they’ll do and pricing every vehicle honestly from the start.
The most significant changes under this new ownership: upfront pricing on every vehicle and nationwide delivery, with free delivery up to 100 miles.
What Stays the Same
The People You Already Know
The service advisors, technicians, and sales team members you’ve built relationships with are still here. The people who know your vehicle history and understand what matters to buyers in this market haven’t changed.
The Service Department You Rely On
Oil changes, brake work, tire rotations, and warranty service. Nothing changes about how that works. Honda-certified technicians, genuine Honda parts, with the same scheduling and drop-off process. Your service history is intact, and your maintenance schedule hasn’t been disrupted.
The Regional Commitment
Dickason Honda of Paris serves the Red River region of northeast Texas and southeast Oklahoma: Paris, Sulphur Springs, Mount Pleasant, Greenville, and Bonham in Texas; Durant, Hugo, Idabel, Broken Bow, and Antlers in Oklahoma; along with dozens of smaller communities within approximately 60 miles.
That regional focus hasn’t changed. This is a dealership built for the people who live and drive in this part of the country, who need vehicles that handle Texas summer heat and Oklahoma winter ice, and who deserve to be treated like neighbors. Because that’s what they are.
What’s New Under Dickason Honda of Paris
Upfront Car Prices That Won’t Change
Every new and used vehicle is priced with the dealership’s best price from day one. The price on the website is the price on the vehicle. The price on the vehicle is the price on the contract. It won’t change based on how well you negotiate, what day of the week it is, or what another dealership listed online.
There’s no inflated starting point and no back-and-forth. The work of finding the right price has already been done before the vehicle reaches the lot. Every buyer pays the same honest price.
The listed price is also all-inclusive of all dealer fees. No dealer prep charges or mandatory add-on packages. The only costs beyond the listed price are the state-required sales tax, title, and registration.
You know the price before you visit. The price is confirmed when you arrive. Nothing changes after you commit.
Nationwide Vehicle Delivery and FREE Delivery Up to 100 Miles
Buyers can select a vehicle online, review the upfront price, confirm financing, and complete paperwork before the vehicle arrives at their home or office. No trip to the dealership required. This is a full purchase delivery, not a test drive service.
Dickason Honda of Paris offers free delivery within a 100-mile radius and delivers vehicles nationwide for a low transportation fee of $1-per-mile. The entire buying process can happen without visiting the lot.
127-Point Inspection on Every Used Vehicle
Every used vehicle goes through a 127-point inspection covering major mechanical, safety, and cosmetic systems before it reaches the lot. Buyers can be confident in the vehicle’s condition before they ever see the price.
Common Questions About the Transition
Is Mathews Honda of Paris still open?
Yes. The dealership at 1505 NE Loop 286 in Paris, Texas, is fully operational. The only change is the name. The location, phone number, website, and operations remain the same.
Did the staff change?
The core team remains in place, including service technicians, advisors, and sales staff.
Will my Honda warranty and service history still be honored?
Yes. Dickason Honda of Paris is an authorized Honda dealership. All factory warranties, CPO warranties, and extended service contracts remain valid. Your service history is maintained in Honda’s system regardless of the name change.
How is the pricing different?
Every vehicle is priced with the best price upfront from day one. No negotiation, no back-and-forth. The listed price includes all dealer fees. The only additions are state-required tax, title, and registration.
Can I buy without visiting the dealership?
Yes. Vehicle delivery is available nationwide and is free within 100 miles. Select your vehicle online, confirm financing, complete paperwork remotely, and the vehicle is delivered to your home or office.
Does Dickason Honda of Paris still serve Oklahoma buyers?
Yes. Buyers from Durant, Hugo, Idabel, Broken Bow, and Antlers remain a key part of the customer base. Upfront pricing and 100-mile free delivery apply equally to Oklahoma buyers, and the dealership assists with Oklahoma title and registration.
Is the website still hondaofparis.net?
Yes. Browse inventory with upfront pricing, schedule service, or contact the team at hondaofparis.net.
Looking Ahead
The new name might take some getting used to. But the changes underneath it, especially upfront pricing and vehicle delivery, are designed to make the experience better, not just different.
If you’re a returning customer, welcome back. If you’re discovering this dealership for the first time, welcome. Either way, you’re in the right place.
Ready to See What’s New?
Browse our current inventory, schedule a service appointment, or just come say hello. Every vehicle is listed with its upfront price, the best price, right from the start. And if you’d rather skip the drive, we deliver nationwide and offer free delivery within 100 miles.